We are in the Third Wave Coffee era, here’s what that means.
Specialty grade coffee first got its name in 1974 by Ms. Erna Knutsen, now considered “The Grand Old Lady of Specialty Coffee”.
At the turn of the century, I discovered specialty grade coffee after years of searching for that great cup of coffee. A few years later I became a home roaster, and shortly after that, I dreamt of owning my own specialty coffee roasting business.
Up until now, small roasters like me had a bit of an identity crisis and did not know what to call ourselves. Several names were tried i.e. craft roasting, old world roasting, artisanal roasting, micro-roasting. But none of them seem to fit.
Led by the big three (Intelligentsia Coffee and Tea of Chicago Il, Stumptown Coffee Roasters of Portland Or, and Counter Culture Coffee of Durham NC) “third wave coffee roasters” became the term that is widely accepted for what we are doing.
Third Wave Coffee
The excepted definition of third wave coffee is accredited to Pulitzer Prize winning food critic Jonathan Gold who in 2008 wrote, “The first wave of American coffee culture was probably the 19th-century surge that put Folgers on every table, and the second was the proliferation, starting in the 1960s at Peet’s and moving smartly through the Starbucks grande decaf latte, of espresso drinks and regionally labeled coffee. We are now in the third wave of coffee connoisseurship, where beans are sourced from farms instead of countries, roasting is about bringing out rather than incinerating the unique characteristics of each bean, and the flavor is clean and hard and pure.”
The major knock on this wonderful high-end coffee is the elitism and snobbery that is quite often associated with the coffee.
Our goal from the beginning has always been to introduce specialty grade coffee to Omaha and let it be available to anyone and everyone who enjoys a great cup of coffee.
Our business model of having a warehouse instead of a retail location, relying on word of mouth versus expensive advertising, roasting to order and free delivery in the metro area, means we are able to offer a superior product at an affordable price. Mostly, this enables folks from all walks of life to enjoy and experience this “third wave”.
To make it even more accessable, we have even created a Mobile Coffee Shop!
Tap Dancers Specialty Coffee, roasted fresh for you is simply the finest specialty grade coffee you can buy…….minus the snobbery. We are hoping you will jump on this third wave coffee ride, you won’t be disappointed.